Maryam Sadat MahdiEslam; AliMohamad Safaniya; Mohsen Bagherian Farah Abadi; Seyed SalahoAldin Naghshbandi
Abstract
The purpose of this research was to design a match day revenue generation model in Iran's premier football league clubs with emphasis on the role of the media. Qualitative research with a systematic exploratory approach was chosen. The statistical population included two sections of human resources (professors, ...
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The purpose of this research was to design a match day revenue generation model in Iran's premier football league clubs with emphasis on the role of the media. Qualitative research with a systematic exploratory approach was chosen. The statistical population included two sections of human resources (professors, managers, specialists, etc.) and information sources (books, articles, documents, media, etc.). Sampling was done in a sufficient number and with a judgment method based on reaching theoretical saturation (16 people). Research tools included systematic library study and structured exploratory interviews. The validity of the tool was evaluated and confirmed based on the legal and scientific validity of the sample, expert opinion and agreement between the correctors. In order to analyze the findings, a multi-stage conceptual coding method with a systemic analysis approach was used. Based on the extracted conceptual framework, 5 main categories, which are actually the core codes, and 21 (open) conceptual codes were identified. These categories include education, pathology, information, ticket sales and advertising. In the selective coding, according to the results of the analysis of the conducted interviews and the study of the theoretical foundations in the field of the current research, it can be said that educational factors have an effect on information, pathology, ticket sales and advertising and information factors and advertising affects ticket sales.